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All posts tagged variable data

Variable Data Printing (VDP) Piece

Categories: Blog
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Do you agree that a Variable Data piece can be one of the most powerful tools in a marketer’s toolbox? Do you know how to create a “personalized” piece that will make a personal connection between the message or offer and the prospect? Read more

Variable Data Printing (VDP) Designers

Categories: Blog
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Is it true that graphic designers aren’t impressed and don’t like Variable Data Printing (VDP) because designers are “control freaks” who cannot stand that each piece will look different? is it that they are not interested in the technology that makes VDP possible; and designers seldom see VDP used “tastefully”? Read more